Cracking the Tracking

Turn Complex Data Into Clear Decisions

We’re a Nordic-focused web analytics consultancy that untangles messy tracking and turns it into clear, actionable insight — GA4, server-side GTM, consent and attribution, done right.
Why it matters

What better measurement gives you

Accurate tracking is not a nice-to-have — it is the foundation of every good marketing and business decision. Here is what you gain when it is done right.

More accurate, reliable data collection
Better business & marketing decisions
Transparent, tailored reporting
Precise conversion measurement
GDPR & privacy compliance
More efficient marketing spend
Cracking the Tracking
Cracking the Tracking Precision over assumptions Privacy-first & GDPR-compliant Vendor-independent analytics Server-side tracking expertise Business impact over vanity metrics 10+ years in the Nordic market Cracking the Tracking Precision over assumptions Privacy-first & GDPR-compliant Vendor-independent analytics Server-side tracking expertise Business impact over vanity metrics 10+ years in the Nordic market
About BakiAnalytics

Analytics expertise you can build on

BakiAnalytics is a Scandinavian-focused web analytics consultancy with 10+ years of experience in the Icelandic and Nordic markets. We design and implement end-to-end tracking and analytics solutions across web, app, e-commerce and marketing platforms — turning complex data into clear, actionable insights so you can make better, truly data-driven decisions.

  • Deep specialization in analytics — not general digital marketing
  • 10+ years of experience in the Icelandic & Nordic markets
  • Vendor-independent — GA4, Piwik PRO, Adobe Analytics, custom
  • Privacy-first and server-side tracking expertise
  • Direct senior-level involvement in every project
  • Business impact over vanity metrics
Measurement & GA4 implementation
GA4, GTM web & server-side, cross-domain tracking
Server-side tracking
First-party, resilient data collection
Cookie & consent (GDPR)
Consent Mode and compliant tag firing
BigQuery & data warehousing
Data modeling, dashboards, executive reporting
Social proof

Trusted by data-driven teams

Real results, real references. As we publish client stories and partner logos, they appear here.

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Project result

Reference project

Brief description of a delivered project and its measurable outcome. Replace with a real reference or case study.

Project result

Reference project

Brief description of a delivered project and its measurable outcome. Replace with a real reference or case study.

Project result

Reference project

Brief description of a delivered project and its measurable outcome. Replace with a real reference or case study.

Sharper analytical insights

Short, practical tips on measurement, server-side tracking, and privacy-first analytics. No spam — unsubscribe anytime.

Contact

Tell us where your measurement setup currently stands and what you’d like to understand more clearly — we usually respond within one business day. Contact us directly at: hello@bakianalytics.com

Consent